Website
Architecture and Site
Structure.
"The goal in improving website
architecture and site structure is to create a positive
interaction with human visitors whilst optimising its potential
to get better Search Engine
Rankings."
At
Click2InternetMarketing when we refer to
Website Architecture and Site Structure we
look primarily at how a website is organised, how the
individual pages link to one another and how the web pages are
accessed.
Putting
yourself in the mind of the sites prospective visitors is
fundamental to website architecture and site structure. Whether
structuring a new site or restructuring an existing site is
based upon four key aspects...
- The
website needs to be appealing to the target audience - a
good user experience means happy customers and better
conversion
- The
websites ease of "crawlability" - making it easy for the
search engines to pick out our most important
pages
- Strategic use of internal linking - the
right links in the right place can boost search engine
ranking
- Getting better index penetration to
improve ranking
Giving
careful attention to site structure factors can often give your
website a ranking boost but poor site structure can have an
adverse effect with the search engines.
At
Click2InternetMarketing our tools have
"best practice" Search Engine Optimisation built in and they
work alongside our step by step approach to organising Website
Architecture and Site Structure.
Keyword strategy and
analysis
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