Website Architecture and Site Structure.

"The goal in improving website architecture and site structure is to create a positive interaction with human visitors whilst optimising its potential to get better Search Engine Rankings."

At Click2InternetMarketing when we refer to Website Architecture and Site Structure we look primarily at how a website is organised, how the individual pages link to one another and how the web pages are accessed.

Putting yourself in the mind of the sites prospective visitors is fundamental to website architecture and site structure. Whether structuring a new site or restructuring an existing site is based upon four key aspects...

• The website needs to be appealing to the target audience - a good user experience means happy customers and better conversion
• The websites ease of "crawlability" - making it easy for the search engines to pick out our most important pages
• Strategic use of internal linking - the right links in the right place can boost search engine ranking
• Getting better index penetration to improve ranking

Giving careful attention to site structure factors can often give your website a ranking boost but poor site structure can have an adverse effect with the search engines.

At Click2InternetMarketing our tools have "best practice" Search Engine Optimisation built in and they work alongside our step by step approach to organising Website Architecture and Site Structure.

Keyword strategy and analysis